IA provides crisp, well-written collateral that helps vendors present the business case for their products in a straightforward, clear, and intelligent manner.

Documentation projects for clients typically fall within the following categories:

White papers, in-depth analysis of specific topics

Case studies and success stories that make the case for successes without resorting to hyperbole

Product launch activities, including most collateral needed to support a successful rollout

Research conducted by IA includes:

IA research notes: brief primary research analysis, often based on web surveys
Sponsored research:  Custom and semi-custom  comprehensive projects that give key insights into market expectations, anticipated buying patterns, etc.  (IA can link up prospective sponsors of semi-custom research to help them share the costs.)

Other areas of research that you may wish to consider include:

• Anticipated segment spend patterns
• Time-to-value analysis
• ROI analysis

What makes a good white paper good?

That depends upon the document's purpose and target audience. Surprisingly, length is a consideration, but not necessarily in the way you might think: technical papers that will be used as reference tools often must be long and comprehensive. A marketing piece used to spark interest in a prospect, however, is delivered more effectively when it is short, focused,  and well-constrained. The rule when it comes to any marketing collateral is: don't take 10 pages to make a point that can be made in three (and that's not just because three pages are cheaper than 10).

Most importantly, both technical and marketing documents should be crisp and clear, well written by someone who understands both the technical impact of your product or service and the business deliverable that potential customers should expect.

IA would be pleased to discuss our approach to both technical writing and marketing collateral. If you have questions, please contact us anytime! We look forward to hearing from you.